People all over the world can usually name their favorite color. Color preference seems hardwired into our DNA, and it has a big impact on the choices we make in our lives. The world’s favorite color is blue – many independent studies have discovered this time and time again. But, why is blue so special? What emotions does it trigger, and what feelings does it convey? Today, we’ll look at blue – the world’s favorite color, and why exactly it is so.
The Studies Confirm the Favorite
Studies have shown that blue is the most preferred color across the world. In one study, a survey was conducted in 10 countries across four continents. Blue was by far the most popular choice.
Why is Blue the Favorite?
Obviously, this site is partial to the color blue. Yves Klein believe blue was almost transcendent: “Blue has no dimensions; it is beyond dimensions, whereas the other colours are not..all colours arouse specific associative ideas…while blue suggests at most the sea and sky, and they, after all, are in actual, visible nature what is most abstract.” Blue offers us a glimpse into the depths of nature – it is calming, brilliant, and all-consuming. Here are a few of the facets of blue, including the emotion they produce on viewers:
Blue creates a sense of peace and wellness – people like to feel relaxed and tranquil, so it makes sense that blue would be the favorite. Also, it’s a color we see often: Because blue has such a strong connotation of trust and integrity, many marketers use it for logos, websites, and other marketing materials. Other colors, such as red, tend to stimulate hunger or anger, which isn’t necessarily a feeling most businesses want to create.